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Facebook Isn't Changing... whew.

Last week, we thought that we were saying goodbye to Pages forever—but it turns out it was just a tes
Facebook Isn't Changing... whew.
By Church Communications • Issue #35 • View online
Last week, we thought that we were saying goodbye to Pages forever—but it turns out it was just a test.
But still—usually less than 10% of your total likes will ever see your page’s content.
Groups are a great way to communicate with your church. Internally creating groups for individual ministries is an easy way to communicate with a specific demographic (like senior adults, children, etc). This is great because you keep those messages that only apply to 20% of your congregation out of your main newsfeed.
Your page is a marquee. But your group is your community. It’s a great place to encourage sharing and engage people in new ways of learning and discipleship.
There’s also another great way to use groups to meet people outside of your church by creating groups centered around activities and life stages. Groups with your city’s name are a great way to engage your city. Think “Atlanta Moms,” “Detroit Dads,” “Denver Hiking,” etc.
I created a group called Community Table with 10 friends. We meet every other Monday in person. We grew from those 10 to 500 in 6 months. God is good. He brings the growth. People long to be connected. This is an easy way to connect people on a native platform that they already use.

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